Collect + Wraparound
Matte Painting
The Mill
The spot brings to life the unique Collect+ user experience, which is designed to fit around everyday life, making a smoother process by which to send, collect and return parcels from many local stores and petrol stations - in the form of buildings across the country being packaged, taped and stamped.
Shot with a small crew and the sole use of a slider and a tripod gave the team the ability to cover 11 locations in 9 hours, truly capturing the nationwide reach of Collect+. The spot then used digital matte painting and compositing in Nuke, with each shot being tracked, before the matte painting was projected onto each building to produce the 'wrapping' effect.
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