CANCER RESEARCH UK
Concept Art
The Mill
Directed by Stink's Yann Demange for Cancer Research UK, this compelling 60 second spot titled 'One Day' created by AMV BBDO in collaboration with The Mill and set to Moby's 'God moving over the face of the waters', highlights how crucial research is, in the ongoing fight to beat cancer. 
The purpose of the concepts below was to figure it out which kind of mood, colours and shape will should use to represent blood cell and cancer.
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