CARAT MEDIA
CONCEPT ART
THE MILL
Carat is a Media agency. The idea was to represent the diversity of services created by the company into one convergent point the Logo.
During the journey we are following beams of light who created lot of playful color effects, cast shadows and caustics.
We see floating objects, abstract shapes and words in suspension in a very minimalist background. The room is always lit by a warmful light.
All beams regroup to form a pure white line who cut the last floating shape to reveal the logo.
The following images are only a part of the entire treatment we presented. Other still frames, story board and references where in the document.
