Pitch Concept Art
The Mill
The global campaign, directed by Russell Tickner out of Mill+, aims to capture the magnetic and universal appeal of LEGOLAND. It sees a host of characters come to life in a young boy's bedroom, before spilling onto the streets and triumphantly arriving at the gates of the theme park. The host of colourful characters, which includes dancing camels, pirates, pharaohs and parrots, are led by a LEGO dragon, which sweeps through the city, mimicking the iconic LEGOLAND rollercoaster ride.
Concept below is regarding Legoland pitch at The Mill London. We had to deliver high concept quality to present what would be the look of the final film.
The chalenge of this artwork was to show as much elements as possible from the existing Legoland Park, lots of energy, color, details about the location and the story.
Variations of the same concept with different elements from the Park like spider, submarine, pirate ship and octopus
before finalisation with 3D assets.
Close up of the final concept
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