On this project I was in charge of the visual development from the early stage of pitch to the final delivery. Helping client with creative decisions and CG team to find the right look.
The brief was to follow the journey of Light from a cinema projector to the Sky Cinema Logo. Incredible idea, really abstract and open.
We had to design particles of light in different emotions, colour and motion. It was important to maintain energy and movement even on still images to give enough information to the FX artists and Animators. (link to the film)
Early concepts for the pitch